Los Angeles, March 28 - Burger King Holdings Inc is planning to unveil smaller, trendier "Whopper Bar" restaurants that cater to fans of its Whopper hamburgers in space-crunched areas such as airports, casinos or train stations, a spokesman said Friday.
The No. 2 burger chain said it will unveil the new concept to franchisees at the company's annual convention in May.
"They are not meant to replace any free-standing restaurants," said spokesman Keva Silversmith.
The new restaurants will offer a wider variety of Whoppers than is available at traditional outlets.