22 May 2007 - Another page of the Vin & Sprit Absolut Vodka acquisition story has turned as sources close to Pernod Ricard have told a UK newspaper that company executives have returned from a visit to Sweden to promote their case for a future ownership.
In March 2007, the Swedish government announced plans to sell Absolut's parent company Vin & Sprit as part of its wider privatisation of national industries. Since then, analysts have put a price tag of USD 5.7 billion on Vin & Sprit.
Both Pernod Ricard and Bacardi have formally contacted the Swedish government outlining their interest.